Will Booker

B & B Crane and Rigging

At B & B Crane and Rigging, excellence in service and precision in execution are more than just goals — they’re the foundation of everything we do. For over 57 years, our team has proudly served Tennessee and beyond, delivering top-tier crane and rigging solutions to a wide range of industries. At the heart of our sales and estimating operations is Will Booker, a dedicated professional whose expertise, commitment, and passion for the trade have helped shape B & B Crane and Rigging into the trusted name it is today. In this feature, we’re thrilled to introduce you to Will Booker, a key figure in our organization, whose skills in sales and estimating ensure that every project we undertake is executed with precision, efficiency, and client satisfaction.

A Trusted Name in Crane and Rigging

Before diving into Will’s contributions, it’s worth understanding the legacy of B & B Crane and Rigging. Based in Tennessee, our company has built a reputation for providing safe, reliable, and innovative crane and rigging services. From construction and industrial projects to specialized heavy lifting and equipment relocation, B & B Crane and Rigging combines cutting-edge equipment with a highly skilled team to meet the unique needs of each client. Our commitment to safety, quality, and customer satisfaction has made us a go-to partner for businesses across the region.



At the core of our operations is a team of professionals who bring expertise, dedication, and a client-first mindset to every job. Will Booker, as part of our sales and estimating team, plays a pivotal role in ensuring that every project begins with a strong foundation of planning, transparency, and trust. His ability to connect with clients, understand their needs, and deliver accurate estimates has made him an invaluable asset to both our team and the clients we serve.

Will Booker: A Master of Sales and Estimating

Will Booker is more than just a name on our roster — he’s a driving force behind the seamless coordination and successful execution of our projects. With years of experience in the crane and rigging industry, Will has honed his skills in sales and estimating, bringing a unique blend of technical knowledge, customer service, and strategic thinking to his role. His work ensures that clients receive not only the best possible service but also a clear and accurate understanding of the scope, cost, and timeline of their projects.

Areas of Expertise

Will’s expertise lies in two critical areas: sales and estimating. These skills are the backbone of any successful crane and rigging operation, as they bridge the gap between a client’s vision and the practical execution of a project. Let’s take a closer look at how Will excels in each.

Sales: Building Relationships, Delivering Solutions

In the world of crane and rigging, sales is about more than just closing deals — it’s about building lasting relationships with clients and providing tailored solutions to their unique challenges. Will Booker approaches sales with a client-first mindset, taking the time to listen to each client’s needs, understand their goals, and recommend the right equipment and services to get the job done. Whether working with a construction firm on a multi-story building project or assisting an industrial client with heavy machinery relocation, Will’s ability to communicate clearly and offer customized solutions sets him apart.



His deep knowledge of the crane and rigging industry allows him to guide clients through complex decisions, ensuring they feel confident in their partnership with B & B Crane and Rigging. Will’s approachable demeanor and commitment to transparency make him a trusted point of contact for clients, many of whom return to B & B time and time again because of the relationships he fosters.

Estimating: Precision and Planning for Success

Estimating is both an art and a science, requiring a keen eye for detail, a deep understanding of project requirements, and the ability to anticipate challenges before they arise. Will Booker excels in this area, delivering accurate and comprehensive estimates that serve as the blueprint for successful projects. His estimates take into account every aspect of a job, from equipment needs and labor costs to safety considerations and logistical challenges.



By working closely with clients and collaborating with B & B’s operations team, Will ensures that every estimate is tailored to the specific requirements of the project. His ability to balance cost-efficiency with quality and safety ensures that clients receive maximum value without compromising on the standards that B & B Crane and Rigging is known for. Whether it’s a small-scale lift or a complex rigging operation, Will’s estimates provide the clarity and confidence clients need to move forward.

A Commitment to Safety and Excellence

Safety is a core value at B & B Crane and Rigging, and Will Booker embodies this commitment in everything he does. In his role, he ensures that every estimate accounts for the necessary safety protocols, equipment, and personnel to protect everyone involved in a project. His thorough understanding of industry standards and regulations allows him to design solutions that prioritize safety without sacrificing efficiency or quality.



Will’s dedication to excellence extends beyond safety. He is constantly seeking ways to improve processes, enhance client experiences, and stay ahead of industry trends. Whether it’s adopting new technologies, refining estimating techniques, or exploring innovative approaches to sales, Will’s proactive mindset helps B & B Crane and Rigging remain a leader in the industry.

Connecting with Clients Across Tennessee and Beyond

Based in Tennessee, B & B Crane and Rigging serves clients throughout the state and beyond, tackling projects of all sizes and complexities. Will Booker’s ability to connect with clients from diverse industries — construction, manufacturing, energy, and more — has helped us expand our reach and build a reputation as a versatile and reliable partner. His work ensures that every client, whether a small local business or a large industrial operation, receives the same level of care, attention, and expertise.